One major finding of the research is that the concept of philanthropy is relatively new in Moldova. The majority of respondents are familiar with the concept of philanthropy, but they would rather donate to churches (50% of respondents), to beggars (45% of respondents), and people affected by natural disasters (36% of respondents). Most respondents believe that social assistance should be largely the responsibility of local businesses. Women, the employed population, and persons with higher income are among the most likely donors.

This research was carried out by IMAS Marketing and Polls between October 22^nd and December 04^th 2010 in 60 areas of 12 territorial-administrative units, not including the Transnistrian region. The sample is representative for the adult population of Moldova. The maximum margin of error for the data is 3.5%.

Based on these findings, EveryChild will run a media campaign to promote a culture of giving, and a training program on fundraising for NGOs in Cahul, Ungheni, Falesti, and Călăraşi.

Link to the Study “Philantropic behavior in the Republic of Moldova” executive summary in English.

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The study “Philanthropic Behavior in the Republic of Moldova” was made possible by the generous support of the American people through the United States Agency for International Development (USAID), under AED’s Moldova Civil Society Strengthening Program (MCSSP).